To be honest, this is nothing new. I've done it a few times before, with similar results.
It also turns out, though, that the real me is starting to show up in all the right places for my career. If you google "[my name] crusades saint louis university," then suddenly a few conference papers I've delivered (and will soon deliver) come to light. Yes, I'm vain: no, there's no real justification for my overt vanity... yet. Still, it makes me smile. :)